I am totally enamored with this cool new invention. The EcoFire (yes more, eco stuff- thes best new design just happens to all be environmentally friendly!) is a totally brilliant concept, both design wise and functionality wise. A great way to divided a big open space without having to build in a whole fireplace! Here is the info from the site:
The EcoSmart Fire is flue less and does not require any installation or utility connection for fuel supply, which makes it ideal for just about any architectural environment. Fuelled by a renewable modern energy (Denatured Ethanol), it burns clean and is virtually maintenance free.

Check out some of the applications!