Custom CMS block displayed at the left sidebar on the Catalog Page. Put your own content here: text, html, images, media... whatever you like. There are many similar sample content placeholders across the store. All editable from admin panel.
I found these beauties in the online catalog for Stair Auction House in Hudson, NY through my antiques guru/cousin (in law) Courtney. The faded wood, the egg blue leather, the simple lines- simply gorgeous, no?