Custom CMS block displayed at the left sidebar on the Catalog Page. Put your own content here: text, html, images, media... whatever you like. There are many similar sample content placeholders across the store. All editable from admin panel.
It would make my YEAR to go to Maison & Objet in Paris this January, so pretty please with a cherry and sprinkles on top vote for my design and make it happen! I promise to blog the CRAP out of the trip. :)