Custom CMS block displayed at the left sidebar on the Catalog Page. Put your own content here: text, html, images, media... whatever you like. There are many similar sample content placeholders across the store. All editable from admin panel.
I owe you results- I know. But I am a bit sick, woke up late and have to run off to a meeting- so in the meantime here are some yummy new items from a favorite, Bungalow 5, and I cross my heart and hope to die- the results will be in this afternoon!!!!!