Custom CMS block displayed at the left sidebar on the Catalog Page. Put your own content here: text, html, images, media... whatever you like. There are many similar sample content placeholders across the store. All editable from admin panel.
Some yummy visual imagery from the portfolio of New York designer Robyn Karp, who has a streamlined yet fun look…and a signature wallpapered bulletin board in many of the bedrooms (a great way to add pattern without spending lots of $$$)!