Custom CMS block displayed at the left sidebar on the Catalog Page. Put your own content here: text, html, images, media... whatever you like. There are many similar sample content placeholders across the store. All editable from admin panel.
Am so sad to report my friend Betty’s store Stil is closing it’s doors- however, tomorrow you can score some serious deals at their farewell sale at the Liberty Hotel (along with some other fierce shops). Be sure to stop by if you live in Beantown!