Custom CMS block displayed at the left sidebar on the Catalog Page. Put your own content here: text, html, images, media... whatever you like. There are many similar sample content placeholders across the store. All editable from admin panel.
I made this AMAZING Butternut Squash Lasagna for Easter dinner and it was simply amazing. Am eating leftovers now! I substituted sage for the basil and used almond/walnut biscotti instead of amaretti cookies (could not find them)- perfection!!!