Custom CMS block displayed at the left sidebar on the Catalog Page. Put your own content here: text, html, images, media... whatever you like. There are many similar sample content placeholders across the store. All editable from admin panel.
Just an FYI- Horchow is having a sale- 20% off everything on the site. Justtype in TREND at check out. It’s a good source for rugs and hollywood regency type decor (mirrors, mirrored chests, etc.) and that Lulu DK bedding I love so much!!!