Custom CMS block displayed at the left sidebar on the Catalog Page. Put your own content here: text, html, images, media... whatever you like. There are many similar sample content placeholders across the store. All editable from admin panel.
I just found out that Flipping Out: Season 3 premieres August 17th!!! I cannot wait to be reunited with my favorite dysfunctional design firm, and more specifically the incomparable Jeff Lewis… my summer just got better!