Surfin’ Turf

It has been raining here for what feels like months. This June has been so unbelievably grey and depressing it feels like New England has morphed into London, Seattle and Forks, WA rolled into one. I sit here and wait for the Cullen family to descend and set up residence in this gloomy, sun-free land of ours. I need a little visual uplift before I send myself careening into the Charles River. This month’s feature of The Surf Lodge in Montauk, NY in Coastal Living is the kind of colorful, happy inspiration I need to focus on. Designer Robert McKinley opened this space as a homage to good ol‘ laid back surf culture. He, along with his partners and hippie chic designer Tracy Feith, created spaces that feel like surf camp meets Jonathan Adler’s The Parker Hotel. You can practically smell the Banana Boat sunscreen and salty sea air in these pictures, no?

There is an onsite Tracy Feith shop, full of his bright, hippie, happy clothes and the entire staff is outfitted in his designs.


This picture below is of his NYC location (equally as cheerful!)

The first lady has worn one of Tracy’s dresses (a slightly more subtle number). While I’d pick a long tie dyed number to sport after a day at the beach…

He recently even did a Go International line for Target (which sold out in a split second).

Perhaps the sun will come out tomorrow.