Storefront Dreaming & Scheming
Before we all get carried away, please know that (so far) the store front is just a mere idea. I first told you all about it last week so I’ve had about 7 days to let my mind expand upon the thought. Although I did schedule two meetings next week with a couple of friends who own shops, my personal steps toward brick and mortar space is only evident on my Pinterest board. Yes, I started a shop pinterest board.
So, if you want to travel the path of this dream (any possible future reality?) with me, let’s start here.
Firstly, we all know that I currently design a collection online called Grandiflora Home + Decor. I’ve focused on simple, minimal, natural elements that are sophisticated, but certainly not stuffy. I sell my designs online and also in a handful of other shops around the country (three to be exact!). I’m proud of how far we’ve come in a year to selling two separate collections to selling in three stockists, but I’d like to see if I can expand business by having a retail location.
Secondly, aside from running Grandiflora, I write this blog, and I do wedding flowers. I see opportunity to expand both of those businesses if I had another space. For the blog, I’d love to do workshops, DIYs, and events. For the flowers, having a space would he helpful, especially when meeting with brides and showcasing designs and style. Plus, doing high volume flowers from home is messy and difficult, but I still love it, so I take a few weddings each year.
You can see that, aside from my business concept, I have some very specific design concepts! The store would ideally be a ‘Home + Garden’ type vibe – mixing home decor and botanical. Finishes would be a clean black and white palette, but with some raw, worn details and materials. I love how the first photo still has a classic traditional vibe and isn’t TOO rustic.
It aligns pretty tightly with my basic blog esthetic too. I don’t think these inspirational images are surprising anyone!
How do you guys feel about the concept? What are your thoughts on blog workshops? I’d love to hear your feedback!
p.s. I also contribute to the Bali blog! I have shared an all natural DIY window cleaner today – perfect for letting that fall sunshine in! Check it out here!
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